Released on: April 30, 2008, 3:06 am

Press Release Author: Arjun Agrawal

Industry: Internet & Online

Press Release Summary: With SEO becoming an important part of marketing mix for
businesses, The article here give a 7 point litmus test to evaluate a company to
make sure they get the rankings promised by the consultant.

Press Release Body: With SEO becoming an important part of marketing mix for
businesses, its important they understand what to look for when searching for SEO
Companies and Consultants. The article here give a 7 point litmus test to evaluate a
company to make sure they get the rankings promised by the consultant.
1. You need to find the right keywords. How do customers find you? They conduct web
searches based on keywords. Most business people don't know that they can get data
that will tell them what people are searching for. (And they can also get
information on the competition for each keyword.) The task of a search engine
optimization provider is to conduct research that strikes a balance between keyword
relevancy and competition to decide which keywords to optimize. This research will
increase your rankings within the search engine so that more of your customers will
find you!
2. On-page optimization is important. On page optimization is selecting the right
headings, title tags, meta tags and 200 other such factors for your web page so that
the search engines find your site. On page optimization doesn't mean stuffing
keywords. It doesn't mean hiding text. An effective search engine optimization
consultant knows the right way to get results.
3. Off-page Optimization can be expensive and not necessarily effective. Other sites
can link back to your site. However, not all links are created equally. Back links
are the single most important factor that Google currently uses to rank sites. A
knowledgeable search engine optimization company will get you quality back links
that are relevant to your site. Getting irrelevant links doesn't help and linking
back to unreliable sites could get you banned from Google and other important search
engines.
4. Ranking is an indicator of the effectiveness of your search engine optimization
provider. So how do you know that your search engine optimization project is
working? Sometimes you will not know. It's even worse if you find out too late that
your project is not working. You will know that your consultant is effective when
you see changes in your site ranking. To ensure that you are working with an
effective search engine optimization provider, select a company that can provide you
with weekly ranking reports. Typically you should see changes in your rankings
within a month of the start of your campaign if your consultant is working
effectively and your site is more than one year old.
5. You need to outsmart your competition. The top ranking sites are your
competition. They're doing something right and they're also making mistakes. An
effective search engine optimization consultant will do a thorough competitive
analysis to allow you to replicate their strengths and avoid their mistakes. This
will ensure that your strategy outsmarts your competition.
6. Beware of 100% guarantees. Google algorithms are constantly changing and no
search engine optimization company can guarantee 100% that they can achieve
rankings. Beware of search engine optimization companies that make promises that
they can't keep. This does not mean that a search engine optimization consultant
holds no responsibility. It is possible that doing the appropriate work will be
ineffective in 1 out of 100 sites. An honest search engine optimization company will
disclose this to their customers before they begin work on the campaign.
7. Search engine optimization is all about patience. Google attracts about 70% of
the web traffic and is the most important search engine for most businesses. Google
views new sites as less credible than established sites. It will take a one year old
domain about 4 to 6 months to rank well for most keywords in Google depending on the
competition. You can expect it to take about a year or more for a new domain to rank
well.
About M2M Top Ranks:
M2M Top Ranks (http://www.M2Mtopranks.com) is an international search engine
optimization consulting company. M2M Top Ranks works with growing internet companies
who want to increase their web sales by driving relevant prospects to their website
and maximize their web presence. M2M Top Ranks unique search engine optimization
strategies are designed to save their customers thousands of dollars in pay per
click advertising and other expensive, but less effective marketing strategies. M2M
Top Ranks can be reached via US Toll Free 1.877.RANK.TOP

Web Site: http://www.m2mtopranks.com/

Contact Details: Arjun Agarwal,
Address:
Gurgaon, Haryana,
India, 122001
Phone No:
(301) 476 0541
Website:
http://www.m2mtopranks.com/